At Rare Entity, we believe beauty is more than what you see on the surface — it’s the strength, resilience, and brilliance that comes from within. Just like a diamond, we are created under pressure, yet refined into something rare, powerful, and timeless.
Founded by Reaujah Lanae, Rare Entity was born out of the desire to merge artistry with empowerment. What started as a passion for braiding has grown into a brand that offers luxury braid services, premium hair care products, and hands-on braiding education. Our mission is simple: to help women embrace their uniqueness, elevate their skills, and shine with confidence in every room they enter.
At Rare Entity, every braid, every stitch, every product tells a story — a story of strength turned into style, hardship transformed into beauty, and pressure polished into brilliance.
We are more than a beauty brand. We are a movement of women who know their worth, embrace their power, and proudly claim the title:
“A Real Rarity.”
Welcome to RARE Entity. My name is Reaujah Lanae, CEO of RARE ENTITY. I created this brand to merge artistry, education, and luxury within the world of braiding.
From a young age, I was drawn to the beauty and creativity of braids — not just as a hairstyle, but as a cultural statement and form of expression. Over the years, I’ve mastered my craft and developed techniques that allow me to create timeless, protective styles with a polished, high-end finish.
With 10 years in the industry, I’ve learned braiding isn’t just about the finished look — it’s about the experience. My mission is to educate, inspire, and provide tools for both aspiring stylists and clients who value quality. That’s why RARE Entity : A Real Rarity was built on three pillars:
• Luxury Braiding Services – Styles that last, protect, and turn heads.
• Education & Training – Classes, tutorials, and an eBook designed to teach braiders the techniques and confidence they need to elevate their skills.
• Haircare Essentials – Premium products and accessories to protect and maintain your braids long after you leave the chair.
The name A Real Rarity reflects what I believe in: standing out, valuing quality, and turning pressure into something beautiful. Diamonds are rare and created through resilience, and I want every client and student I work with to feel that same shine.
This is more than hair — it’s culture, artistry, and luxury redefined.
